He’s been a cosmetics sector producer and brand-holder since 1990 and pioneered the use of mineral water in products (such as spray Eau Mineral Naturelle). His work has been acknowledged and published in international cosmetic literature, and he developed the Performance, Vogue, Cleanex, and Le Brunche brands, producing and brand-managing a variety of hair care products under them.

He has 210 different product barcodes belonging to various brands in the cosmetics industry. He also pioneered the project of extending the shelf life of cosmetic products without the use of paraben-based preservatives, which is accepted as an invention by the Ministry of Industry of the Republic of Turkey and protected by the government of the Republic of Turkey. He also received trainings such as HACCP, Kalder, GMP and KOSHER.

He produces both his own products and special products for domestic and foreign companies in his 5100 square meter production facility in Tuzla, Istanbul. He also resides in NY, USA and conducts business activities. His presence in the US was exclusively focused on exporting and importing raw materials and intermediary products from 2013-2015. 

The Pro-Tector Protein Care Group and the current product line under this brand are his most important product segments and brands. Pro-tector Official provides service to distinguished hairdressers in England, Netherlands, Italy, Greece, France, the Republic of Turkey and Russia.

For the past 5 years, we have successfully conducted analysis on our Pro-Tector Protein Care products and obtained approval for them from the US Food and Drug Administration (FDA). Currently, they are utilized by approximately 1800 hairdressers throughout the United States.